Creative Confidence: Backing ideas in the time of COVID-19
Published in
5 min readMay 7, 2020
Humans don’t deal with uncertainty well. We like to have a plan, a timeframe and a light at the end of the tunnel. When we lose our confidence, we shut down. The COVID-19 crisis has seen markets crash and business stall. Our industry’s clients have become rabbits-in-the-headlights, and many don’t know what to do next.